Argos is a unique retailer recognised for choice, value and convenience and as such it is imperative that their brand is represented effectively across their diverse range of print requirements.
Promotions and new product launches across the Argos range are time sensitive and the Browsers that Matthews produce, require fast turnaround and distribution throughout the UK, whilst ensuring quality and brand integrity.
Matthews have a ten-year relationship with Argos, built on our ability to consistently deliver to these high expectations.
Our dedicated account team work closely with Argos, both with their print procurement team and various departmental co-ordinators, and have a detailed knowledge of their brand and marketing objectives. We proactively manage the account providing ongoing advice to ensure tight deadlines are met at competitive prices.
As a result of our strong management processes, consistent high quality and on-time delivery, Matthews are responsible for the complete project management of Argos browsers. This incorporates receiving the brief sheet, producing the artwork, liaising with the design and production teams and account managers on launch dates, printing and finishing the browsers and then distributing the browsers nationwide or to a preferred mailing house.
Matthews project management of the Argos account involves producing detailed reports, which highlight data bags, delivery and launch dates.