FitFlop footwear 2010 Look Book

FitFlop footwear is the original thigh and bottom toning sandal. Originally conceived as a cellulite fighting solution by formal personal trainer and Bliss Spa founder, Marcia Kilgore, FitFlop footwear is engineered, and proven, to activate your leg muscles more every single time you take a step.

The first FitFlop footwear was designed in 2006 by Dr David Cook and Darren Jones at London South Bank University (LSBU). Its high density heel absorbs up to 22% more shock and its mid section increases leg muscle activation by up to 19%.

Now an award-winning product and hailed as a ‘must-have item of the summer’ by Newsweek and ‘miraculous’ by The Independent, FitFlop footwear has since been photographed on the feet of dozens of celebrities, including Jennifer Lopez, Nigella Lawson and Sarah Harding.

Maintaining a competitive edge is a key business objective of FitFlop footwear and their marketing materials need to reflect the high quality of their products and be aligned to their brand values. Attractive, colourful and expertly designed brochures play an important part in educating potential stockists and the media of their unique selling points. Each year, FitFlop footwear produces a brochure which is distributed to key journalists, and Matthews the Printers were commissioned to professionally print the 2010 Look Book.

FitFlop footwear has previously worked with Matthews and they were already familiar with the company’s unrivalled customer service and innovative and proactive approach to delivering exceptional quality print at competitive prices.

FitFlop footwear could not have been happier with the results. Sara Mielke, Marketing Executive at FitFlop footwear, said: “This was the best print job I have ever seen at FitFlop footwear. Matthews the Printers were professional from start to finish and we were extremely impressed with their ability to turnaround print of this quality to such a tight deadline.

“Feedback on the quality and visual impact of our 2010 Look Book has been excellent. They have been sent out to key journalists and suppliers who all agree on how visually impressive they are. Our 2010 Look Book has been one of our most valuable reference tools produced.”

Matthews turned around The FitFlop footwear 2010 Look Book in two weeks. Impressively, this included printing a UK and a US version and a bespoke gloss laminated printed envelope for each FitFlop footwear 2010 Look Book to be sent out in.