The Langham, London

The Langham, London is the flagship hotel of Langham Hotels International, therefore brand integrity is crucial in maintaining this prestigious position.

Matthews worked closely with The Langham, London to assist them in achieving their vision of how their brand will be represented. The Langham, London's colour is an important aspect of the brand and one that needs to be consistent across all preferred suppliers whether they be producing corporate or promotional materials.

The colour posed a challenge due to the variety of machines used and the different print methods, and as a result the preferred suppliers were unable to match the colour consistently. In order to overcome this obstacle we suggested producing an ink mix especially for The Langham, London that all suppliers would use, therefore minimising the risk of different variations of colour.

As a result of our experience and knowledge of brand management this solution has ensured that all materials represent The Langham, London's brand effectively and the main goal of brand and colour management is consistent throughout.

Matthews provide this service to a number of clients and their agencies with excellent results and it really emphasises our passion, ability and strengths to manage and produce cost effective, quality print.